Down with effective writing techniques--
i.e., techniques for effectively ensuring bad writing.
Up with, not jargon, but textual density!
What are you afraid of -- that your readers might actually have to think,
thus slowing down the all-important flow of your ideas from "in one ear" to "out the other"?
"Oh, but I wouldn't want to have fewer readers.
The sheer number of readers is paramount,
since I'm totally committed to the position that all of them are equally important.
A reader who skims my work in an idle moment is just as important
as someone who reads it over and over in a life-changing experience.
I'm such an anti-elitist -- which is why I cling like a hawk
to my class privileges as a professional who writes.
Why write in a way that rewards rereading? I don't get paid for rereads."
On the contrary--
for your ideas to have impact, you need, not to convince people,
but to make your disagreement stick in their craw.
THAT's effective writing.
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Both third and sixth theses...The human essence is no abstraction inherent in each single individual. In its reality it is the ensemble of the social relations. Who, among today's "radicals," can even compare? It's not Freud and Marx who are "dated." It's we, the living, who are far behind them. That's exactly why people are so up in arms against them -- because they shame our mandatory stupidities, our individualist ideological catechisms that the thoughtful among us must surely know, deep down, are insupportable. In today's climate, anything you say about those two that isn't defamatory is interpreted to mean you're ridiculously biased in their favor. Freud and Marx -- still the greatest, all these years later.No, conformists -- I am not being sarcastic. |
Oh, but wait a minute -- I forgot. The fall of Communism proves that individualism is an eternal verity.
The Roman Empire fell, too. I guess that's why everybody still believes in the ideology of the Germanic tribes of the 5th century.
That, too, was an eternal verity.
Propaganda is not meant to fool the intelligentsia...but to provide them an excuse.
--Joseph Goebbels